COMING 2026
Self-care by stealth
Part writing for wellbeing. Part mail club.
Feel calmer, clearer and more in control.
52 science-backed writing activities.
Small acts of self-care snuck into your week. No woo woo.
Try it out for free
Join the waiting list and you can try three activities on us, plus there's founding member pricing when we launch.

Free activities?
Three clicks, one email address and you'll be in.
We'll add you to the waiting list too. You can unsubscribe any time.
What’s involved?
Writing for wellbeing + the science of why it works. (Oh, and there are stickers.)
The digital activities
A new activity unlocks online each week.
Designed to help with things like stress, self-awareness, emotional processing and problem-solving.

First activity unlocks when you sign up. The sticker book comes in the mail with your welcome pack. The stickers land every month after.
The science bit
After you've completed an activity, you get 'the reveal'.
What you were doing, how it helps, the psychology that's at work, and how you can take it on into daily life.

The sticker book
A physical reminder of the progress you're making.
Complete an activity, add a sticker. See the book fill up. (Think Panini sticker book, but for mental health.)

The stickers
Every month, your next sticker pack comes through your letterbox.
A four-weekly ritual of marking the activities you've done and lessons learned.

The live sessions
Club members can join quarterly live writing workshops for free.
45 minutes of activities you won't find in the online programme.

Built on more than good vibes
40 years of research and four psychological building blocks.
There are four decades of research into the benefits of writing on our mental and physical health.
Amongst other things, it can:
- reduce stress
- improve mood
- sharpen thinking
- help you sleep better.
And the science doesn't stop there.
Psychological Capital (or PsyCap) identifies four things most reliably link to how well humans cope, adapt and thrive.
Which are:
- hope
- efficacy
- resilience
- and optimism.
HERO for short.
Every Self(ish) activity is based on four decades of research and designed to develop one or more of the HERO components.
So you feel good. For good reason.